Brand Manager

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Brand Manager at Bayut, you will be responsible for developing and executing the brand strategy to strengthen Bayut’s position as the leading real estate platform in the UAE. You will be involved in overseeing all brand-related activities, ensuring consistency in messaging, and driving brand growth through innovative marketing campaigns. You will have a deep understanding of brand management, excellent strategic thinking and a passion for real estate and technology.

In this role, you will:

• Develop and implement a comprehensive brand strategy that aligns with Bayut’s business objectives and market trends;
• Plan, execute and oversee marketing campaigns across various channels (digital, print, social media, etc.) to enhance brand visibility and engagement;
• Conduct market research to identify consumer trends, competitive landscape and opportunities for brand growth;
• Ensure consistent brand messaging across all touchpoints, including advertising, social media, website, external and internal communications;
• Work closely with the product, sales and customer service teams to ensure brand alignment and support business objectives;
• Expand the brand image and market share to improve the overall brand perception by being a brand identity manager;
• Analyse campaign performance and brand health metrics to refine strategies and improve ROI;
• Manage the brand marketing budget, ensuring cost-effective allocation of resources;
• Liaise with external agencies and vendors to execute campaigns and achieve brand objectives;
• Identify and manage strategic partnerships that enhance Bayut’s brand presence and value proposition;
• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative work environment.

Requirements

• Bachelor's Degree in Marketing, Media, Journalism or Similar.
• Minimum of 5 years of experience in brand management, preferably within the real estate, technology, or e-commerce sectors.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills;
• Creative thinker with the ability to innovate and drive brand growth;
• Strong project management skills with the ability to manage multiple projects simultaneously;
• Experience with digital marketing tools and platforms.
• Strong sense of responsibility and resistance to stress;
• Self-motivated, results-oriented;

Benefits

• A fast paced, high performing team.
• Multicultural environment with over 60 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the Emirates
• Rewards & Recognitions
• Learning & Development

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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